Inca Cosmetics, The historic Italian beauty brand, has chosen ACC as a partner to support the company’s consolidation and growth on an international level, in terms of positioning and brand image. We took care of the rebranding, from the revision of the logo, the development of the visual identity to the restyling of the site.
Rebranding- logo revision
The revisitation of the brand, starting from the naming that has passed from Inca Comestici to Inca Cosmetics, was a key starting point to allow the company to dialogue with wider and diversified markets, while maintaining its positioning as an Italian brand, synonym of guarantee and quality.
The logo has been redesigned with a view to aesthetic cleanliness, recognition and professionalism, essential elements in a B2B market. The new distinctive sign is based on an iconic “I” – defined by a vertical red shade that recalls the shape of a lipstick, a versatile graphic element, also used as a visual pattern on institutional and promotional materials.
Rebranding – visual identity
The new logo has acted as a catalyst for the development of visual identity, declined in all communication tools, both digital and analog: packaging, exhibition materials, badges, brochures, ADV, social channels and much more.
Each element has been designed to strengthen the brand recognition and build a coherent, contemporary and cross-media communication.
Rebranding: website restyling
The key point of the project was the restyling of the site in terms of functionality, ease of navigation and visual impact. The site fully reflects the brand’s new image, improving its digital presence and conveying a more structured, professional and high-profile identity.
With a minimal design, an intuitive UX and enhancing content, the new platform has been designed not only to inform, but to strategically position the brand online, conveying credibility and vision.